Digby’s Lowden said mCommerce is still a small market, but it is one that is growing because it offers interactions that other technologies cannot. It not only drives consumers to visit brick-and-mortar stores but gives consumers tools once they are in the store.
Digby’s main product is its Localpoint Mobile Platform, which provides analytics based on shopping in physical locations, targeted location-aware mobile messaging and tools to help brands attract and influence customers. The company’s customers include brands like Bed Bath and Beyond, Cabela’s, Toys “R” Us, and Home Depot.
Lowden said mobile apps have become the “new loyalty card” that consumers will use because many of them use the mobile web or an app to shop.