Marketing Communications Manager
Position Overview
The Marketing Communications Manager will own all aspects of the tactical implementation of marketing elements in the marketing plan to drive brand leadership and create valuable sales leads for the company. The Marketing Communications Manager will also provide input into the strategic marketing elements of the plan. This is a challenging and fun opportunity to play a major role in the success of the company.
Responsibilities
- Develop and implement company messaging and push out updates to the organization for consistency.
- Implement strategies for Digby advertising, promotions, Web presence, PR, internal communications, case studies and social media.
- Implement departmental plan and budget.
- Develop communications and presentations for organization leadership.
- Write and develop sales materials including key client presentations, sales training decks, sales awareness campaigns, templates, collateral, etc.
- Implement PR strategy and provide guidance on the Digby market message, approve strategy and write all materials, including releases, media pitches, media alerts, etc.
- Oversee Digby Web presence including development, content, and traffic stats.
- Manage relationship with the PR agency to create and disseminate press releases, talking points for exec interviews, Q&A's, FAQs, key messaging, speaking opportunity submissions, etc.
- Manage marketing relationship with retail customers and channel partners
- Write articles/white papers/case studies and work with partners on approvals for those documents and also interviewing them for information
- Act as primary contact for all employees needing help with communication tools (i.e., review/edit letters, RFPs, presentations, draft memos, edit reports, materials going to partners or outside vendors, etc.).
Required Skills
- 5+ years proven marketing communications experience
- Proven success in managing all aspects of the marketing plan to drive brand leadership and sales leads that lead to closure of business
- Strong experience in writing and communications skills
- Exceptional presentation skills
- BA/BS degree at a minimum.
- Proficiency with Microsoft Power Point and key software applications needed to succeed in the job
