Product Marketing Manager
Position Overview
The Product Marketing Manager will own all aspects of Product Marketing to drive brand leadership and help launch valuable offerings that drives significant business for the company. The Product Marketing Manager will also provide input into the strategic product roadmap, working in concert with Product Management. This is a challenging and fun opportunity to play a major role in the success of the company.
Responsibilities
- Product and feature positioning and training of the Digby and Channel sales teams
- Competitive analysis
- Product de-positioning of the competition
- Pricing
- Sales team Product Marketing support – presentations, case studies, etc.
- Implementation of product launches and customer trials
- Marketectures (platform as well as service products)
Required Skills
- 5+ years proven product marketing experience
- Proven success in managing all aspects product marketing to drive brand leadership and new products and features that lead to closure of business
- Competitive analysis skills
- Strong experience in writing and communications skills
- Exceptional presentation skills
- BA/BS degree at a minimum
- Proficiency with Microsoft Power Point and key software applications needed to succeed in the job
