Marketing Associate
Position Overview
As Marketing Associate, you will work with the Marketing Communications Manager and own all aspects of the tactical implementation of marketing elements in the marketing plan to drive brand leadership and create valuable sales leads for the company. This is a challenging and fun opportunity to play a major role in the success of the company.
Responsibilities
- Work with the marketing communications manager in support of all marketing efforts
- Help develop communications and presentations for organization leadership
- Help write and develop sales materials including key client presentations, sales training decks, sales awareness campaigns, templates, collateral, etc.
- Support in developing Digby's marketing message, write materials, including releases, media pitches, media alerts, etc.
- Support Digby Web presence including development, content, and traffic stats.
- Participate in PR agency activities to create and disseminate press releases, talking points for exec interviews, Q&A's, FAQs, key messaging, speaking opportunity submissions, etc.
- Participate in marketing relationship with retail customers and channel partners
- Write articles/white papers/case studies and work with partners on approvals for those documents and also interviewing them for information
- Assist with employees needing help with communication tools (i.e., review/edit letters, RFPs, presentations, draft memos, edit reports, materials going to partners or outside vendors, etc.).
Required Skills
- 3+ years experience in a marketing communications role
- Proven success in managing enabling a marketing plan to drive brand leadership and sales leads that lead to closure of business
- Strong experience in writing and communications skills
- Exceptional presentation skills
- BA/BS degree at a minimum
- Proficiency with Microsoft Power Point and key software applications needed to succeed in the job
