Coca-Cola is the latest brand to prove that the mobile check-in fad may not be over yet, with a new campaign that drives awareness and funds for ten nonprofits in New York.
The soda giant has teamed up with Global Poverty Project on the “Movement for a Movement” campaign that involves a scavenger hunt throughout New York leveraging mobile check-ins to educate consumers about social issues and trigger donations. The campaign runs through Sept. 15.
“Since check-ins rely on location and timeliness, they are an ideal way to drive brand engagement in real-time,” said Eric Newman, vice president of products and marketing at Digby, Austin. “As a result, they are perfect for promoting customer interaction or powering customer service.
“With this in mind, it makes perfect sense for a soda company to use check-ins for something like a scavenger hunt,” he said.