Nowadays consumers are more inclined to use the Internet and Social Media to gather information before they make a purchase. Although shoppers may come into stores to try on a product, they often tend to use the store as a “showroom”, checking out products in-store before they purchase it from an online retailer for a cheaper price. Online retailers like Amazon offer customer reviews, product information and product comparisons to consumers within a matter of minutes.
So how can retailers compete with this high-level of information sharing and attract customers back to their stores? A potential strategy to combat this involves adopting new technology. Adopting new technology allows retailers to empower employees and customers with information, while also leveraging it to transform the shopping experience so that it is easy and fun. Retailers can equip stores with mobile POS devices that speed up the check out process, use a customer’s purchase history to suggest products and also target customers with a smart coupon system. However, this strategy can be a challenge for many retailers to adopt and is often times too expensive.
We asked experts like Digby to share alternative retail strategies that help generate more engagement with shoppers and drive in-store traffic.