Press Release

Localpoint Customer Cabela’s Earns Gold Spot in Retail TouchPoints’ Store Operations Superstar Awards for Innovative Mobile Strategy

AUSTIN, TEXAS—September 16, 2013—Digby today announced Retail TouchPoints has awarded Cabela’s Incorporated, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, the gold placement in the mobile technology category of the 2013 Retail TouchPoints Store Operations Superstar Awards. Cabela’s leads the category based on its successful mobile customer engagement and marketing strategy powered by Localpoint the leading location-based mobile marketing and analytics software by Digby. The awards recognize retail companies executing the most innovative, successful store operations strategies related to workforce management, mobile technology, loss prevention, customer engagement and inventory management.

“We’re honored that Retail TouchPoints recognizes Cabela’s mobile strategy as an innovative and successful customer-focused initiative,” said Greg Hickman, Mobile Marketing Manager, Cabela’s. “Our goal is to provide value and enhance our customers’ experience, whether they are at home, in the store or enjoying the outdoors. Mobile technology provides us the unique opportunity to engage shoppers in a more relevant way at the right time in their purchase decision.”

With Localpoint embedded in their mobile app, Cabela’s is able to boost in-store traffic through contextual mobile marketing, engage shoppers and gather web-style analytics for the physical store locations.

“In our years working with Cabela’s, on everything from mobile commerce to mobile marketing, we have seen them consistently excel in every mobile initiative,” said David Sikora, founder and CEO of Digby. “Cabela’s location-based mobile marketing strategy has been no exception. Cabela’s really understands what it takes to offer customers a personalized, omni-channel shopping experience, and we’re proud to be its longstanding partner in mobile strategy.”

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

About Digby
Digby leverages mobile and location technologies to help brands achieve their strategic omni-channel goals – to drive store traffic through location-relevant marketing, engage with consumers in the brick and mortar store, and provide web-style analytics about consumer behavior in store locations – all through their own branded mobile experience. Through the Localpoint® Mobile Platform, Digby delivers hosted software, rich mobile application SDKs and full-service, turnkey mobile solutions designed for smartphones and mobile websites, allowing brands to attract, influence and ultimately improve the relationship with their customers. Digby, powering millions of apps in thousands of locations around the world, has been enabling top brands since 2006 including Bed Bath and Beyond, HP, Cabela’s, RadioShack, Orvis and many more. Learn more about Digby at www.digby.com.

For Cabela’s Incorporated
Investors:
Chris Gay, 308-255-2905
or
Media:
Joe Arterburn, 308-255-1204

For Digby
Catherine Seeds and Caitlin New
Ketner Group
(512) 794-8876
digbyPR@ketnergroup.com

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