The Digby Vision
Digby is focused on enabling merchants around the world to build their "Mobile Channel" strategy as a key element of how they reach and sell to their customers. The following core beliefs guide Digby in its development of industry leading Mobile Channel solutions.
Mobility Changes Everything
Mobility represents a fundamental shift in the way we get things done, enabling unprecedented new levels of productivity. Since 1980, there have been two dramatic technological changes that created new industries and drove our worldwide economies to new levels – Personal Computing in the 1980's and the World Wide Web during the 1990's. Mobility represents the next equivalently profound change.
Smartphones are becoming the epicenter of Personal Productivity
The new reality of on-the-go personal productivity is that cell phones are being replaced by smartphones. And smartphones are less phones than true handheld computers. Over the next 10 years Moore's Law will drive costs down to the point where smartphone adoption will explode exponentially. There are currently 3.3 billion cell phones in use around the globe today, and a very small fraction of these cell phones can be characterized as smartphones — phones with the ability to run rich applications. As smartphones become more affordable, applications become more relevant and networks become more reliable, these handheld computers will become the epicenter of personal productivity for people around the world.
User Experience is Crucial
User experiences enabled by on-device applications will be a key driver of smartphone adoption. Notwithstanding the continuous improvement of traditional mobile browsing technologies, user experiences based on the "web browsing" usage model will continue to be constrained. Small screens, unreliable mobile data connections and a general inability to integrate contextual information into workflows and business processes will always hamper mobile web browsing. Mobile Web that can be consumed by mobile devices represent an easy first step for many companies to address the emerging mobile opportunity. However, as smartphone adoption accelerates, those companies looking to take advantage of the unique attributes of mobility will be forced to develop "hybrid" software applications to build the best user experiences for their customers.
Mobile is the Fourth Channel for Retail
The Mobile Channel represents the Fourth Channel for companies who sell products and services. In the late 1990's, the World Wide Web began to emerge as a significant distribution channel, and the term "multi-channel" began to define companies who offered their products through traditional storefronts, catalogs and the new Web Channel. Before mobile, multi-channel meant three ways of selling - catalog and mail order, retail storefront and eCommerce. As smartphone adoption accelerates and work processes begin to shift away from laptops and desktops, the Mobile Channel must be addressed as a distinct opportunity to connect and transact with customers.
These are the core beliefs of Digby, and the ideas that will drive all of our product and partnership investments. As mobile devices become the key tool we all use to accomplish most of our important tasks, we aim to be a valuable platform on which merchants around the world can build a profitable and differentiated Mobile Channel strategy.
