Mobile Channel Strategy
With over 270 million mobile phone users in the US, the mobile channel represents an unprecedented opportunity to engage with both new and existing customers in ways that other retail channels cannot approach. Both professionals and young people alike effectively "live" on their mobile phones, with a recent study even stating that a majority of people would rather forget their wallet or purse at home versus their mobile phone. Digby believes that these users and their always-on, always-connected, location aware devices represent an important new channel that retailers must recognize as fundamentally different than their other channels. Retailers must leverage the capabilities of mobile to remain relevant and competitive in today's on-the-go, hyper-connected marketplace.
The Digby Mobile Strategy consists of three core activities:
Promote
Mobile marketing provides strategic opportunities that retailers must integrate as a part of their overall marketing mix. Examples include utilizing SMS/MMS and harnessing uniquely mobile capabilities such as location awareness.
Sell
Creating a mobile shopping experience for your customers that is device optimized takes advantage of the unique capabilities offered on each device type.
Service
Staying connected to your customers 24/7 allows them to manage their account, check on order status, order history, rewards and more.
Digby sees a comprehensive, 360 degree approach to the Mobile Channel as vital for success and we have incorporated functionality to support the Sell, Service and Promote activities into the Digby Mobile Commerce Suite and our supporting services. Explore the Product and Solutions pages to see how Digby can deliver a complete mobile channel strategy for your company today.
