Mobile Commerce

Industry Stats

PayPal saw mobile payments increase almost 650% from last year’s Black Friday. (How did mobile effect Black Friday shopping? by Mobile Marketer Dec 2009)
10% of retailers today boast a mobile commerce web site; and of those that do not, 41.6% plan to launch one within the next two years. (While some retailers have gone mobile, many don`t have plans to do so yet by Internet Retailer Dec 2009)
North American mobile commerce sales will top $750 million this year. (Mobile commerce has arrived by Internet Retailer Nov 2009)
On any given day, 57.8 million American customers access the web via their mobile device. (Mobile commerce has arrived by Internet Retailer Nov 2009)
EBay reported a whopping $380 million in sales through its iPhone app and m-commerce site for the first nine months of 2009. (Mobile commerce has arrived by Internet Retailer Nov 2009)
The 5 most visited mobile sites and apps combined to receive 16 million unique monthly visitors in August. (Mobile commerce has arrived by Internet Retailer Nov 2009)
19% of Americans will use their mobile devices for shopping this holiday season. The number is twice as high for young consumers. (More shoppers use smartphones to study, find, buy by USA Today Nov 2009)
31% of smartphone users have used their devices to compare products and prices while shopping in a retail location. (Retailers with mobile strategies to have stronger holiday revenues: Yankee Group by Mobile Marketer Nov 2009)

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There will be 4.6 billion mobile phone subscriptions by December 2009. (Consumers go upwardly mobile by Retail Week Oct 2009)
Mobile web usage has grown 34 percent year-over-year. (Mobile web usage grows 34 percent year-over-year by Fierce Mobile Oct 2009)
By 2013 mobile transactions dedicated towards the purchase of physical goods and services could reach 285 billion. (TSA and Continental Ramp up Paperless Transaction Project by TMC.net Aug 2009)
Apple sold 1.5 billion apps during the App Store's first year and 5.2 million iPhones during the company's fiscal third quarter. (Smartphone Apps Fuel Business by The Wall Street Journal Aug 2009)
Today there are more than 100 m-commerce sites and mobile applications that enable consumers to shop and make purchases on their mobile phones. (Mobile milestone: Number of m-commerce sites and apps tops 100 by Internet Retailer Aug 2009)
Among merchants in the Internet Retailer Top 500 Guide, 41 run 47 sites and apps. There are 29 m-commerce apps today; with some e-retailers operating both a site and an app, or two apps. (Mobile milestone: Number of m-commerce sites and apps tops 100 by Internet Retailer Aug 2009)
One-third of Americans (32%) have used a cell phone or Smartphone to access the internet. (Wireless Internet Use by Fierce Wireless Jul 2009)
95 % of all traffic to m-commerce sites comes from Smartphones. (How Rich Media, Targeted Email, Mobile and Paid Search Fuel Ecommerce by memesponge.com Jul 2009)
User performance could be improved by 20% by creating mobile-optimized sites. (New Study Finds the Mobile User-Experience Miserable by Fierce Wireless Jul 2009)
Moms are nearly four times more likely to use mobile phones to go online than they were three years ago, and 91% never leave home without their mobile phones. (Today's new mom is never disconnected, says a new survey by Internet Retailer Jun 2009)
Of the top 500 online retailers in the US, 4% now offer mobile commerce sites and 1% are offering iPhone-optimised sites. Within five years that figure is estimated to approach 50%. (5% of top US retailers have m-commerce sites by Internet Retailing Jun 2009)
It's estimated the U.S. m-commerce market will total $1.6 billion in 2009. (DATA POINTS by msearch groove Jun 2009)
Mass merchants are leading the move to m-commerce with 15% of the top 500 retailers in that sector already offering m-commerce sites. (5% of top US retailers have m-commerce sites by Internet Retailing Jun 2009)
71% of US adults felt that it was safe to make a purchase via their mobile phone. (M-Commerce Ringing Up (Some) Sales by eMarketer Jun 2009)
About half of U.S. Web buyers have mobile devices with Web-enabled features. According to a survey conducted in 2008, about 14% of these users had used their mobile device to make a purchase. (Now, Even More Ways to Spend Money Online by Wall Street Journal Blog Apr 2009)
Half of all data users expect to participate in mobile commerce in the future. (US wakes up to mobile commerce by prlog.org Apr 2009)
Of the 40 million active US users of the mobile web in April 2008, five million accessed mobile shopping and auction websites, up 73 per cent from April 2007 when just 2.9 million mobile users did so. (US wakes up to mobile commerce by prlog.org Apr 2009)
Nearly half (48 percent) of phone owners report shopping for apps more than once a week. About the same number (49 percent) report using apps on their phone for more than 30 minutes a day. (Quantifying the Mobile Apps Revolution by New York Times Jun 2009)
The number of US mobile Internet users is estimated to reach 134 million in 2013. (One Billion Mobile Apps: What's Next? by eMarketer Jun 2009)

Mobile Marketing

Mobile advertising is 3X-to-5X more effective compared to online advertising. (Mobile ads three-to-five times more effective than online: analyst by Internet Retailer Nov 2009)
32% of Hispanic mobile subscribers are interested or highly interested in receiving offers via mobile. (Rite Aid increases store traffic with mobile coupons by Mobile Commerce Daily Nov 2009)
87% of Hispanic households have multiple mobile phones and more than half regularly text. (Rite Aid increases store traffic with mobile coupons by Mobile Commerce Daily Nov 2009)
42% of 18 to 34 year old cell phone owners and 33% of 35 to 44 year olds are at least somewhat interested in receiving alerts about sales on their cell phones from their favorite establishments. (Almost As Good As A Sandwich Board by MediaPost Oct 2009)
Only 1% of cell phone owners currently receive alerts about sales at their favorite establishments on their phones, yet 26% would be at least somewhat interested in receiving such alerts. (Almost As Good As A Sandwich Board by MediaPost Oct 2009)
Mobile marketing expenditures are projected to grow from $1.8 billion in 2008 to $24 billion in 2013. (Got a mobile strategy? Start connecting with customers' smartphones by Computer World Oct 2009)

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43 percent of U.S. consumers plan to purchase a smartphone as their next mobile device. (Scrutinizing the U.S. smartphone OS landscape by Fierce Wireless Oct 2009)
The Apple App Store recently passed the landmark of 2 billion app downloads in just over a year. (Mobile internet stats round up by Econsultancy Oct 2009)
Mobile web usage has grown 34 percent year-over-year. (Mobile web usage grows 34 percent year-over-year by Fierce Mobile Oct 2009)
Mobile banner ads have a higher click-through rate than Internet banner ads, 2% vs. 0.15%. (Cellphones: The New Billboards by Alibaba.com Jul 2009)
11% of the country's 267 million mobile phone users own Internet-ready smart phones. (Cellphones: The New Billboards by Alibaba.com Jul 2009)
Moms are nearly four times more likely to use mobile phones to go online than they were three years ago, and 91% never leave home without their mobile phones. (Today's new mom is never disconnected, says a new survey by Internet Retailer Jun 2009)
In the United States it is predicted that the number of mobile users accessing the Internet will jump from 73.7 million in 2009 to 134.3 million in 2013. (Is a mobile app right for every brand? by Mobile Marketer Jun 2009)
Recent mobile campaigns run by IKEA have received a 5-10% response rate. (IKEA mobile campaigns average 5-10 percent response rates by Mobile Marketer Jun 2009)
The iPhone AppStore has surpassed 1.5 Billion downloads. (How Apple's App Store got to 1.5 billion downloads by Fortune Jul 2009)
iPhone and G1 users indicate they've downloaded an average of 23.6 applications to their phone and use an average of 6.8 apps every day. (Quantifying the Mobile Apps Revolution by New York Times Jun 2009)
Nearly half (48 percent) of phone owners report shopping for apps more than once a week. About the same number (49 percent) report using apps on their phone for more than 30 minutes a day. (Quantifying the Mobile Apps Revolution by New York Times Jun 2009)
The number of mobile Internet users is estimated to reach 134 million in 2013. (One Billion Mobile Apps: What's Next? by eMarketer Jun 2009)
There were 22.37 million daily unique mobile web users in January 2009, up 107 percent from 10.8 million in January 2008. (Report: U.S. Mobile Web Use Doubles In One Year by Channel Web Mar 2009)

General Industry

Morgan Stanley forecasts more consumers will access the Internet by mobile devices than PCs within 5 years. (Morgan Stanley: Mobile web to overtake desktop in five year by Fierce Mobile Dec 2009)
EBay reported a whopping $380 million in sales through its iPhone app and m-commerce site for the first nine months of 2009. (Mobile commerce has arrived by Internet Retailer Nov 2009)
85% of consumers said they are only willing to retry a mobile web site two times or less if it does not work initially. (Mobile retailers beware: Performance may be make or break, study says by Internet Retailer Oct 2009)
There will be 4.6 billion mobile phone subscriptions by December 2009. (Consumers go upwardly mobile by Retail Week Oct 2009)
Mobile web usage has grown 34 percent year-over-year. (Mobile web usage grows 34 percent year-over-year by Fierce Mobile Oct 2009)

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43 percent of U.S. consumers plan to purchase a smartphone as their next mobile device. (Scrutinizing the U.S. smartphone OS landscape by Fierce Wireless Oct 2009)
The Apple App Store recently passed the landmark of 2 billion app downloads in just over a year. (Mobile internet stats round up by Econsultancy Oct 2009)
Around the world more people use their mobile phones than PCs to access the Web. (Mobile Marketing & Distribution Strategy in Hospitality: The Future is Already Here by HeBS Marketing Blog Aug 2009)
More than 90 percent of the U.S. population has a mobile device of some sort. (Mobile Marketing & Distribution Strategy in Hospitality: The Future is Already Here by HeBS Marketing Blog Aug 2009)
One-third of Americans (32%) have used a cell phone or Smartphone to access the internet. (Wireless Internet Use by Fierce Wireless Jul 2009)
On the typical day, nearly one-fifth (19%) of Americans use the internet on a mobile device, up substantially from the 11% level recorded in December 2007. That's a growth of 73% in the 16 month interval between surveys. (Wireless Internet Use by Fierce Wireless Jul 2009)
Worldwide GPS smartphone shipments will grow 34 percent this year, from 57 million units in 2008 to 77 million units in 2009 (Report: GPS smartphone growth accelerating this year by Fierce Wireless Jul 2009)
Over 80% of women use a wireless device and 17% now use a smartphone. (Mobile Phone Beats PC Among Young Women by Alibaba.com Jun 2009)
41% of consumers will make smartphones their next device with smartphone U.S. penetration estimated to reach 38 percent by 2013. (DATA POINTS by msearch grove Jun 2009)
The iPhone AppStore has surpassed 1.5 Billion downloads. (Apple) (How Apple's App Store got to 1.5 billion downloads by Fortune Jul 2009)
60 percentage of mobile Web traffic worldwide comes from iPhones. (Agency exec tackles mobile site vs. app debate at Canadian event by Mobile Marketer Jun 2009)
iPhone and G1 users indicated they've downloaded an average of 23.6 applications to their phone and use an average of 6.8 apps every day. (Quantifying the Mobile Apps Revolution by New York Times Jun 2009)
Smartphone shipments are expected to grow by almost 19% this year, despite an overall decline in the worldwide mobile phone market. Smartphone sales in the first quarter alone surpassed 36.4 million units -- a 12.7% increase from a year ago. That compares to an 8.6% overall drop in mobile phone sales. (Ovum: Smartphone Shipments To Grow 19% This Year by Media Post Jun 2009)
Over the next five years smartphone shipments are expected to average annual growth of 19.5% and shipments of 406.7 million by 2014. By then, smartphones will account for 29% of the worldwide mobile phone market. (Ovum: Smartphone Shipments To Grow 19% This Year by Media Post Jun 2009)
Nearly half (48 percent) of phone owners report shopping for apps more than once a week. About the same number (49 percent) report using apps on their phone for more than 30 minutes a day. (Quantifying the Mobile Apps Revolution by New York Times Jun 2009)
The number of mobile Internet users is estimated to reach 134 million in 2013. (One Billion Mobile Apps: What's Next? by eMarketer Jun 2009)
The Top 5 US smartphones - Apple iPhone, BlackBerry Curve, BlackBery Pearl, Palm Centro, and HTC Dream (G1) - generated 77% of traffic in February. (Mobile Metrics Report by AdMob Feb 2009)
Android has captured 5% of the US smartphone market just three months after launch and is now the #1 device on T-Mobile. (Mobile Metrics Report by AdMob Feb 2009)

Customer Case Studies

White Papers and Industry Reports

Morgan Stanley's Mobile Internet Report ("Key Themes") by Morgan Stanley
'Tis the Season: Mobile Retailing Will Transform 2009 Holiday Shopping by Yankee Group
Online Commerce in 2009: The Game Has Changed - Have Retailers? by RSR
The Mobile Revolution for Retailers by Apparel
Digby Mobile Commerce Suite: Security Overview and PA-DSS Compliance Review by Digby
The Fourth Channel: Changes Driving the Emerging Mobile Channel and Next Generation Mobile Commerce Solutions by Digby
Mobile Metrics Report by AdMob
Critical Mass – The World Wide State of the Mobile Web by Nielsen
Mobile Commerce: Ahead of Its Time by eMarketer
Mobile Internet Becoming A Daily Activity For Many by ComScore

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