Even as IHS Screen Digest reported this week that the app market is going to be worth north of $8 billion by 2014, the bigger story of late has been the increased emphasis on mobile web strategies. Far-sighted agencies last year were already advising major clients to get their “m-dot” house in order, meaning to make sure consumers plugging brand.com into their mobile browsers were getting a decent experience.
The results are still pretty iffy. I regularly make browser rounds just randomly popping in brand+.com to see what happens across different verticals. This time around, I am pleasantly surprised by some of the brands worth a look. At the edges of current development we can see the outlines of the next stage of mobile web, and something that could and should be different from the Internet we have known for the last 20 years.