1-800-FLOWERS.COM Case Study
For over 30 years 1-800-FLOWERS.COM has been providing customers around the world with the freshest flowers and finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM offers exquisite arrangements individually created by some of the world's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight "Fresh From Our Growers." Customers can "call, click or come in" to shop 1-800-FLOWERS.COM twenty four hours a day, 7 days a week at 1-800-356-9377, www.1800flowers.com and now with the 1-800-FLOWERS.COM Mobile Flower & Gift Center application for iPhone and BlackBerry.
Before the creation of the 1-800-FLOWERS.COM Mobile Flower & Gift Center, 1-800-FLOWERS.COM customers on the go were accustomed to ordering flowers by placing calls on their phone or by using the mobile web. While these were convenient options for users on the go, it did not compare to the selection, presentation and ease of ordering from a PC. With the explosion of the Smartphone market, 1-800-FLOWERS.COM knew there had to be a better experience they could offer their best customers. After evaluating all the options, 1-800-FLOWERS.COM partnered with Digby to create a robust, easy to use and visually impressive experience. Now 1-800-FLOWERS.COM customers with iPhones and BlackBerrys can browse through 1-800-FLOWERS.COM's most popular products, view both small and large images of these products, read a brief description and place an order with just a few clicks. Users can even utilize the information they have on their phone through address book integration, making it simple to send a gift to your any of your favorite contacts.
The 1-800-Flowers.com Mobile Flower & Gift Center includes:
- Quick access to popular and best selling flowers and gifts.
- Integration with your 1-800-Flowers.com account, including Fresh Rewards.
- The ability to accept online coupons through the 1-800-Flowers.com Mobile Flower & Gift Center.
- The ability to complete a shopping transaction in less than thirty seconds from a Smartphone, without using a mobile browser.
- Rich product descriptions and full-color images.
- Address book integration, allowing users to enter shipping information with just a few clicks.
- Secure transactions and password protected buying.
"It is clear to us that our customers are seeking innovative solutions to help them connect and express themselves to the important people in their lives, while they are on the go. We are proud to provide our customers with the most convenient and efficient mobile shopping experience available." Jim McCann, CEO and founder of 1-800-FLOWERS.COM
