Alltel Case Study
Alltel, now part of Verizon Wireless, is the owner and operator of the nation's largest wireless network with more than 12 million wireless customers. Dedicated to providing their customers with the best mobile experience and the most flexibility, Alltel selected Digby to power their on-device marketplace, Digby Powered by Alltel, for all BlackBerry subscribers as well as Windows Mobile users on select devices.
Digby Powered by Alltel provides Alltel's customers access to a full catalog of products in multiple categories including books, music, electronics, and gifts. The service also provides customers a friendly interface where they can browse thousands of products that can be found through an innovative product search feature. The Digby Powered by Alltel catalog is updated daily to keep content fresh and features bestsellers, the hottest music, and special promotions for Alltel Wireless customers. Featured retailers include Barnes & Noble, Best Buy, Drugstore.com, Godiva Chocolatier, 1-800-Flowers.com, Vermont Teddy Bears, and wine.com. New retailers and products are regularly added to the marketplace.
Features of the Digby Powered by Alltel marketplace include:
- The ability to complete a shopping transaction quickly from their wireless phone.
- Rich content that is optimized for the devices, including full product descriptions and images.
- Universal mobile shopping cart with support for multiple products and retailers in a single order.
- Secure transactions and password protected buying.
"We believe Digby's high quality and easy-to-use solution offers Alltel customers the best mobile shopping experience available today." David Maddox - Director of advanced data solutions for Alltel Wireless
