Digby Mobile Commerce Suite Benefits
Digby is the ideal partner for your mobile channel development effort. We are an industry innovator, and are exclusively focused on helping retailers sell through the mobile channel. Our technology can be leveraged to cost-effectively build a high affinity relationship with your customers. It can also provide a platform for your mobile channel to be discovered by new prospects in the many emerging mobile application markets such as AppStore by Apple and AppWorld by BlackBerry. Plus, our service architecture software results in fast implementation with minimal integration time.
The Digby Mobile Commerce Suite benefits a retailer in each of the three strategic aspects of mobility.
Sell
Sell to users when they want, where they want. Mobile users interested in purchasing your product have an immediate need they want to satisfy. These needs are often complimentary to store and web sales.
Provide a downloadable storefront application to your best customers. That way they always have your store in their pocket. Further, downloadable storefront applications have higher order rates and higher than average order values, so you keep your best customers buying.
Use location and context specific information to present users with special offers. Location or context sensitive special offers have high redeem rates, generating more sales for you.
User location to route users to your stores. Customers often use the location functionality of their devices to find the nearest store, or learn whether a store has an item of interest in stock. Providing store location and stock status to users increases the odds that they will visit your store to buy.
Service
Let users check order status, or other account information, from their phone, reducing the number of customer support phone calls. By definition, a user on a mobile phone has the ability to call your customer service hotline, so providing users an alternative to speaking to a customer support representative reduces cost and improves customer satisfaction.
Promote
New communication opportunities with SMS. SMS enjoys a higher click through rate than email, so your message is more likely to be read.
Innovative advertising with mobile search, especially location enhanced mobile search. Mobile search has high relevance and precise targeting. You can reach prospects with your banner image or text information when they are looking to discover your brand or product.
New brand impression and discovery opportunities with handset and carrier application stores. These stores can feature your logo and application, generating brand impressions and downloadable storefront installs.
