Mobile Marketing Services
In addition to the groundbreaking technologies offered in the Digby Mobile Commerce Suite, critical mobile marketing related services are also provided to deliver a turnkey mobile channel strategy.
Advertising and Customer Outreach in the Mobile Age
Mobile marketing is a new medium, but the techniques are well known. Digby has experience helping retailers promote and monetize their mobile channel.
- SMS Outreach
- Engage customers with retailer sponsored SMS messages. These messages alert customers about special events, such as new product introductions or closeout sales. When combined with a Mobile Storefront, the call to action is to purchase a product, directly driving revenue. Other message goals include increasing customer engagement through contests, surveys, and similar mechanisms.
- 3rd Party SMS Advertising
- Even though SMS messages are limited to 140 characters, publishers with short messages such as sport scores or stock alerts sell excess space. This inventory costs less than retailer sponsored SMS messages, and click through rates to mobile web sites such as the Mobile Storefront are compellingly high.
- Mobile Web Site and Search Engine Advertising
- The power and appeal of online advertising is well known. This carries over to the Mobile Web as well, with opportunities to drive sales and brand awareness with banner and keyword advertising. Banner advertisements are graphical, so the users can actually see a brand logo or product thumbnail. Text advertisements can mention a brand or product. Both can be well targeted and effective, and calls to action can include visiting the Mobile Storefront for immediate product purchase.
Mobile Ecosystem Placement
While the above are mobile extensions of traditional marketing mechanisms, the discovery capability of handset application stores and the aggregation power of carriers are uniquely mobile. Digby can help retailers leverage these powerful new distribution points as a key element of their mobile channel strategies.
- Application Marketplace Placement and Management
- For downloadable On-Device Mobile Storefronts on the iPhone and BlackBerry platforms, the Apple App Store and the BlackBerry App World are key points of discovery and download for your stores.
- Carrier "On-Deck" Distribution Business Development
- For mobile web Mobile Storefronts, carriers aggregate links to mobile web sites. These launching points guide users to approved or recommended content sites.
To learn more about our Mobile marketing services or about the Digby Mobile Commerce Suite, contact us today.
