The ubiquity of mobile phones combined with the increase in performance of both mobile networks and mobile devices have driven user expectations of what they can do from their phones. For retailers this represents a huge opportunity to increase order frequency, increase customer satisfaction/brand loyalty and drive new customer acquisition. How? By providing a mobile storefront solution that makes searching, shipping and buying easy. The Digby Mobile Commerce Suite provides a unique cross platform solution. It that delivers a high performance experience from on-device applications for smartphones, and it provides the breadth of coverage found with the mobile web. Digby's streamlined checkout process requires little typing and makes completing a purchase a breeze. It's even faster than making a purchase on a pc, making shopping anytime, anywhere a reality.

With downloadable on-device applications your customers bring your brand with them wherever they go. You're always there and ready to provide them with current promotions and specials, and directions to your nearest store. You're able to provide them an easy and convenient mobile shopping experience. On-device applications keep you connected to your customers 24/7 and have shown to produce a higher order frequency and an higher average order value than the mobile web. Digby's on-device applications are available for all smartphone platforms including iPhone, BlackBerry, iPhone, Android or Windows Mobile.

In January of 2009 over 63 million people accessed the mobile web*. Mobile web users use web sites that are optimized for the mobile phone and even the most loyal customer may leave you for an easier to use shopping experience. Digby's mobile web platform assures that your web site will be accessible across thousands of different devices, giving millions of web enabled mobile users the ability to make a purchase on the go.

* US traffic. Comscore

Gain exposure to millions of potential new customers by partnering with carriers and device manufacturers with on-deck portals and application marketplaces. These aggregation points are a great way of distributing your application or letting people know about your mobile web optimized site. To date over a billion applications have been downloaded from the Apple AppStore alone. Digby manages the entire process of posting and updating your application as well as using best practices to get the most visibility for your applications. We can also work with you to determine if your application or mobile web site might be a good fit for one of our carrier partners.

Make the purchase decision easier for your customers by turning every mobile phone into a virtual sales rep. Give customers access to a full range of information about your products including in-depth product descriptions and specifications, customer ratings and reviews and other options. Customers will also have the ability to easily compare your price to your competitors while in their store, giving low price leaders a decisive edge. Digby's Mobile Commerce Suite includes the ability to customize your product information page to effectively communicate what matters.

Finding the closest store with a particular item in stock is a daily scavenging hunt for consumers. Extend your current eCommerce in-store pickup service to the mobile channel and enable your customers to not only purchase while on the go, but to also find the closest location with the item(s) in stock. This convenient feature can be the difference between a consumer buying from you or going to your competitor's. Digby can fully integrate with your existing online purchasing and in-store pickup system to ensure that your customers find what they're looking for conveniently and quickly. Of course Digby's Store Locator feature helps your customers locate the closest location and provide them with directions using the device's native mapping software.

Buying that perfect gift for friends or family when inspiration hits depends on making the shopping process fast and easy. This is especially true when it comes to filling out the shipping and billing information. Digby answers the challenge of filling out addresses on the mobile phone by integrating with your customers' existing address books. The Digby Mobile Commerce Suite allows users to select from any address already stored in their address book on your web site. In addition, the average smartphone user has hundreds of addresses in their local address book so Digby on-device applications are also fully integrated with the local address book.

Mobile is the only channel that allows retailers access to the customer anytime, anywhere — which makes the mobile channel extremely well suited for "time sensitive" and location based promotions. When coupled with a mobile storefront, promotions that encourage a customer to buy before a certain time or within a certain time frame can be extremely effective. Some retailers have combined both to offer time based coupons or discounts to shoppers that are walking by or even already in the physical store.

Mobile marketing is increasingly becoming a staple in cross channel marketing campaigns. The use of key word texting, short codes, MMS, mobile banners and other mobile focused media has expanded rapidly. Digby works with industry leaders to provide full turn-key mobile marketing solutions. Digby mobile storefronts can also be included to existing and planned mobile marketing campaigns to provide full transactional capabilities as well as comprehensive click through analysis and metrics.

Word of mouth is a powerful force that can help acquire new customers and drive sales. Making it easy for your customers to share links to products they like or that they think their friends would like is very important. The Digby Mobile Commerce Suite meets this need by allowing your customers to send rich HTML emails to friends and family that highlight either a single product or set of products. Each email includes links back to your desktop or mobile storefront so the recipient can find out more and/or buy! Customers can also use this feature when they don't have time to complete a purchase while on the go or would rather complete it from the desktop. The user can send an email to themselves and complete the purchase from their home computer.

Finding a store location when you are in a different city (or even in a different part of your city) can be a frustrating experience. Helping your customers find your nearest locations is one of the key benefits of mobile. With Digby's One Touch Store Locators your customers can always find your closest location even without a GPS enabled handset — including integration with the native mapping software to provide them with a map and turn-by-turn directions.

Including the ability for your customers to quickly and easily contact your order desk or support organization is key to a complete mobile experience. The Digby Mobile Commerce Suite includes the ability to enable single click dialing from throughout the mobile shopping experience.

Being notified of and being able to react to order status updates provides your customers a superior commerce experience regardless of how they originally placed their order. With access to order status your customers can follow their order every step of the way from placing the order to reception of the package. Digby's Mobile Commerce Suite fully integrates with your existing back end systems to extend all existing functions to your mobile customers.